ABOUT
HONED INSIGHT MARKETING
Honed Insight builds revenue operations and marketing automation systems for marketing departments and small to medium businesses. We help these companies generate more qualified leads, close more deals, increase customer lifetime value, and maximize ROI across every campaign and touchpoint. We integrate directly with your team as a strategic partner rather than a full-time hire, so you get senior-level expertise and infrastructure without the overhead, keeping your marketing strategy flexible, scalable, and built to grow with you.
ABOUT THE FOUNDER
JUSTIN HANSON: HEAD OF REVOPS & GTM ENGINEERING
Justin Hanson is a senior revenue operations and GTM strategist with 11 years of marketing and automation experience and 8 years in leadership roles. He has executed 250+ integrated campaigns, generated 20,000+ qualified leads, and built systems that have produced over $5M in client revenue across industries including SaaS, private equity, industrial manufacturing, and professional services.
He builds the infrastructure that makes growth repeatable. That means full-stack RevOps systems spanning CRM buildouts, multi-channel outreach engines, lifecycle nurture sequences, data enrichment pipelines, and AI-powered automation, all integrated and running without manual intervention. His clients stop losing deals to slow follow-up, disconnected tools, and manual processes, and start operating with the systems that scale.
Justin has partnered directly with Presidents, CMOs, and Founders as a strategic advisor, directing technology investments across 50+ integrated platforms and deploying 300+ automations that have eliminated the need for multiple full-time hires. Whether the audience is C-suite executives at Fortune 500 companies or consumers on multi-million dollar eCommerce sites, he designs the systems that find, nurture, and convert them.
