HONED INSIGHT
EMAIL MARKETING, LIFECYCLE, & AUTOMATION
Add another member to your marketing team without paying a yearly salary or having to worry about hiring a new employee. We bring unique and immediate value to your team or company on your terms.
WHO WE HELP
SMALL TO MEDIUM BUSINESSES
that need their email/automation marketing done for them or email marketing consultation.
MARKETING DEPARTMENTS
that do not want to hire a full-time employee or that want specialized help in a specific area of email/automation marketing.
THE SPECIFIC INDUSTRIES
we focus on are business-to-business industrial applications, tech, SaaS, financial, physical products, high-ticket, construction, and design.
YOUR MARKETING CHALLENGES
Marketing departments are stretched thin, lack expertise in email/automation marketing, or often have resource-intensive projects. Small to medium businesses want more leads, a more streamlined marketing process, automation systems in place, and a savvy marketing partner to increase revenue.
RESPONSIVE MARKETING ATTENTION
We take on only 5 clients so that we do not market for two clients who might compete with each other. You benefit through a much more targeted, personalized, and agile marketing experience.
WHY US?
Experience
We’ve helped companies generate millions. We have a decade’s experience systems automation and email marketing to increase engagement, lifetime value, and revenue.
Enterprise to Consumer
Whether you’re marketing to Fortune 500s, small and medium businesses, or consumers, we have direct experience in all of these types of businesses in brick and mortar or eCommerce.
Email Marketing Software
From Zapier, Make, Pardot, Klaviyo, and many more platforms, we get up and running to start generating you ROI as quickly as possible and deliver a custom solution.
Creativity
With backgrounds in linguistics, cultural history, mythological storytelling, and creative, we produce unique and compelling emails for you.
Industry
From SaaS to manufacturing, we have direct experience, marketing to dozens of industries. This allows us to resonate with your clients.
Content
Email marketing is often only as good as the content that you connect to it. A decade in the content game informs our email marketing.
WHAT OTHERS THINK OF OUR WORK
Content with email
“Really great work on this. You’ve put together a lot of good pieces, but in a lot of ways, I think this is the most impressive by its immediate usefulness and quality.”
Email marketing
“I usually delete or unsubscribe from emails like this, but I’m curious as the video caught my attention. Can we set a time for a Zoom conference so you can show me how this product can help my teams?”
Campaign success
“Thanks so much for setting up the W.S. drip. Both M. and C. have received several replies. C. in particular, has received over 50 responses and has 15+ projects to quote. Fingers crossed that they convert to orders.
Great work!”
Chelsea Rider, Award-Winning Head of Marketing
“Justin’s ability to dig into the market, analyst relations, and our customer base to pull out critical findings and then use them to guide positioning and messaging is truly a gift.”
Trevor Burnett, Head of Product Marketing and MarTech Expert
“He also added value by assessing processes and current content to find areas for improvement and then driving ideas and changes to help drive more lead generation.”
Jeremy King, Director of Marketing and AMA President
“Justin helped move our marketing team to a new level by consistently going above and beyond…The level of quality and well-researched details that Justin included in his work helped to elevate our business’s success.”
Jane Fisher, Marketing Director
“Justin is truly a go-to product marketing manager who deeply understands the needs of customers and how to communicate with them effectively through differentiated product marketing strategies.”
Systems Integration Google Review
“Honed Insight really helped us to get our systems and business in order. Justin set up all of our automation and email, and he connected all of our software together seamlessly. I highly recommend working with him and Honed Insight.”
CHANGE YOUR MARKETING INPUT
OUTSIDE THE BOX
No matter how good our analytics or how much money we have for marketing, when we fail to ask insightful questions about our product and our messaging, both our product and messaging fail.
We bring nearly a decade of analytics, email, and digital marketing savvy, but we also bring a unique perspective, drawing from disciplines like linguistics, social and cultural history, and mythological story telling.
Be honest, how much generic marketing have you seen? When you approach a problem like everyone else, you get the same result as they do…forgettable marketing!
CHOOSE YOUR SERVICE(S)
Honed Systems Setup
For those who need complete email/automation setup or overhaul with the best software and systems in place.
- The best software/systems
- Automation and integrations
- Newsletter setup
- Initial email copywriting
Honed List Growth
Explode your email list with qualified leads that enter into your email automations and sales cycle.
- List building strategy
- Content and lead magnets
- List health
- Software and landing pages
Honed Cold Email
We get you a continuous flow of qualified leads and appointments through cold email outreach.
- Seasoned email copywriting
- Complete cold email system setup
- List gathering
- Custom integrations
Honed Lifecycle
We take over the email marketing to your list, using ABM, newsletters, and lifecycle marketing.
- Email copywriting
- ABM
- Newsletters
- Email lifecycle campaigns
Honed Campaigns
We run integrated email campaigns for you that send event and launch ROI through the roof.
- Drip campaigns
- Event and launch strategy
- Sales enablement
- A/B testing
Honed Automations
Powerful automations that produce hot leads, save time, eliminate boredom, and expand data insights.
- Automated sequences
- Workflows
- Better sequences
- Integrations
THE POWER OF EMAIL/AUTOMATION MARKETING
ROI (RETURN ON INVESTMENT)
Email marketing ROI is extremely high compared to other marketing channels. Businesses receive $36 for every $1 they invest in email marketing.
PERSONALIZATION
Personalization in marketing channels increases revenue by 40%. Email marketing uses personalization more than all other marketing channels.
RECEPTIVENESS
Over 90% of Americans are not only receptive to promotional emails; they actually want you to send them promotional emails.
AUTOMATION
Automation, when done right, can drive a 451% increase in qualified leads. Your automation strategy will earn you revenue and time back.
CONTROL
Your email list gives you access to all of the people on your list, while social media platforms will often only give you access to less than 10% of your subscribers.
REACH
Out of all marketing channels, email has the farthest reach. Over 3.8 billion people have and use their email accounts. No other channel competes with email.